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Module 31 · Level 5
Distribution, Subscriptions & Ad Sales
Total Reading: 39 min (6 lessons)~7 min per lesson
However strong a magazine's content may be, if it doesn't reach readers and its revenue isn't calculated, it is a hobby, not a business. Distribution channels, subscription operations, the media kit, ad pricing, the ad sales process, and annual revenue projections.
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Distribution, Subscriptions & Ad Sales
However strong a magazine's content may be, if it doesn't reach readers and its revenue isn't calculated, it is a hobby, not a business. Distribution channels, subscription operations, the media kit, ad pricing, the ad sales process, and annual revenue projections.
- 31.1Magazine Distribution Channels: Choosing Wisely Between Newsstands, Subscriptions, Direct Sales and Digital KiosksLesson 31.1•8 min reading
- 31.2Subscription Operations: A Fulfillment Architecture from Database to Shipping, from the Renewal Cycle to Lost Mail ManagementLesson 31.2•7 min reading
- 31.3The Media Kit: Presenting Your Magazine to Advertisers with Numbers and HonestyLesson 31.3•6 min reading
- 31.4Rate Card Architecture: From CPM Calculation to Flat Fees, from Frequency Discounts to Package PricingLesson 31.4•6 min reading
- 31.5The Ad Sales Process: Finding the Right Target, Building a Convincing Pitch, Handling ObjectionsLesson 31.5•6 min reading
- 31.6Annual Revenue Projection: Combining Circulation, Subscriptions and Advertising in a Single TableLesson 31.6•6 min reading
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