目标读者架构:'人人之杂志'幻觉的逃脱

Clay Felker invented modern city and life magazine publishing by founding New York Magazine. According to Felker, 'A magazine that tries to speak to everyone can actually speak to no one. Editor; He should know, like a friend, what time his target reader wakes up in the morning, which streets he walks on, what he desires and what he fears.'

本课要点： Don't dismiss your readership with general and vague statements; Describe the reader profile your publication addresses as a concrete and lively character.

Şevket Rado's Life Magazine experience has proven that it is possible to bring together high culture and a wide readership in the same magazine. He argues that the real mastery in journalism is to be able to present even the deepest issues to the reader in a clear, sincere and respectful language that does not look down on you.

本课要点： Regardless of your publishing strategy and target audience; Establish a warm, trusting and sustainable editorial bond with the reader, not a top-down one.

Ebüzziyâ Mehmed Tevfik's publishing supplements and magazines for different reader groups is an early example of the connection between the type of publication and the target audience. He combined his editorial and printing experience in the same publication layout.

本课要点： The publication idea, target reader, content format and production possibilities should be planned together.